These are the things I do:
I develop ideas and creative approaches. This could be anything from a creative frame for your campaign or marketing promotions; viral ideas for connecting with your audience; or the development of audience-appropriate characters to use in educational materials.
All good design starts with research. Design research is about developing useful knowledge in relation to your project and applying it to the design development process. This could be anything from a literature review; a contextual brand survey; audience research through surveys or focus groups; creative facilitation within your organisation; prototype testing.
Developing a broader strategic approach for your communications or campaign is critical for achieving its goals. I work with clients to develop an organised plan of action that targets your audience and helps to deliver effective longer-term outcomes. This could be the rollout of a new brand; strategy for a specific campaign; or the broader development of a more engaging web presence.
Communications design and production
I design and produce a wide range of communications collateral. From basic logos to full identity branding; promotional and marketing collateral such posters, flyers, booklets; publication design such as reports and books; display design including large-format displays and exhibitions; information design such as complex diagrams and maps; illustrations and character development. I have experience working across the full gamut of printed media, including web, multimedia and broadcast video.
Web design and development
I help clients develop their web presence or online platform. This includes website design and development of all scales, from small templated sites to large custom-built ones integrating features such as e-commerce, customer databases, social media integration, customised applications. I offer consultancy services, assessing and providing strategic advice; work on design and interface components; can project manage and work with other specialists to produce an integrated outcome.
I shoot and edit photos. I have a professional Nikon kit that I use to produce customised imagery in projects. This could be portrait shots, documentation of events, product shots, abstract imagery. I also have experience dealing with historical imagery – capturing and retouching; as well as expertise with editing and compositing (’Photoshoping‘) images.
Get in touch with me at hey[at]slightlynormal.com