Christian Aid (UK)
Client: Christian Aid (UK)
I’ve worked on and off in the UK. My last position was as design and production manager for one of the UK’s largest international development agencies, Christian Aid, which works in more than 80 of the poorest countries in the world.
At the time the organisation had just gone through a re-branding undertaken by leading UK brand agency Johnson Banks. My role was to help with the roll-out of the new brand across media channels which included print, web, multimedia and broadcast. Some of the work was handled in-house and other times commissioned to leading creative agencies in London, in which case I managed in-house client liaison, creative direction and final production. The brand refresh assisted Christian Aid to effectively boost its public income by 13.7 percent (an £8.8m increase over the previous year).
Samples show some of the initial re-branding outputs that target a range of different audiences, from youth, to media, congregations and key-moment public events.