Lead My Learning
Client: Early Start Research Institute / University of Wollongong (Aus)
Lead my Learning is an Australian-based campaign focused on early-childhood learning, inviting parents and caregivers to become more active in turning everyday activities into learning opportunities. The campaign was a research project of the Early Start Research Institute, University of Wollongong, and was trialled in NSW, and developed using a participatory design process with local communities.
I assisted with the development of the campaign branding – taking the logo concept from artwork supplied by indigenous artist Johnno Johnson. This involved developing the visual branding strategy, and apply this across a range of collateral templates.