Client: National Tertiary Education Union (Aus)
The NTEU represents staff – both academic and professional – across the Australian tertiary education sector, and works to further the interests of higher education.
I took on the role of communications and campaigns manager based in Victoria. Alongside servicing state-wide communications needs I initiated an audit of the organisation’s visual branding and lead the redevelopment of this towards a more unified application. This involved redesign across all levels of marketing collateral, from basic member communications, promotions and through to key-moment campaigns and events. A styleguide and templates allowed communications to be repurposed across the different state divisions of the organisation, making more effective use of comms and campaigning resources.
My job remit also included management of the state-wide web presence, including social media, developing and producing a range of campaigning collateral, as well documenting organisational events.