Client: Auckland Regional Transport Authority (NZ)
ARTA worked with The University of Auckland and AUT University to develop a sustainable transport campaign.
A participatory design approach informed the development, with students engaged to help develop ideas. Promotions were run at key moments on campus – posters, display advertising, ambient street chalking as well as social media.
I coordinated the project: facilitating creative development, working with students to develop ideas and create final imagery; planned and managed the media run; coordinated the installation of ambient advertising; managed social media; and produced an animated promo spot for the student television networks.